TikTok is making a play for Instagram’s fashion marketing spend and luxury brands are taking note. As a possible…
French Fashion Designer Simon Porte Jacquemus known for his eponymous fashion label “Jacquemus” recently hosted his first physical Fashion…
Jacquemus staged the first physical show in France since the Covid-19 pandemic, and others are set to follow. “We…
If rental platforms are to prosper, they will ultimately need Gen Z on board. That may take time. Liam…
The #StopHateForProfit boycott is reaching luxury brands. Where will the advertising dollars go? Luxury brands have been slow to…
Haute Couture is a French exception and as the name of the Federation indicates, it lies at the heart…
Crochet enthusiasts on TikTok have turned a luxury patchwork cardigan into a viral trend after it was worn by…
Leading names in West African luxury fashion discuss the potential of digital fashion shows and marketing. Back in May,…