Bozomo Saint John is a name we’ve been hearing for the last couple of days due to the Netflix firing “situation”. If you are not caught up, please click here on the article we recently did on that.
Of course the name and her over story caught our attention and we knew we just had to dig deeper to share a bit about who she is and her triumph over adversity to be the leading lady a Netflix. If you are interested in learning more about Bozomo Saint John, keep reading!
Who is Bozoma Saint John and her Triumph over Adversity
Bozoma “Boz” Saint John is an American businessperson and marketing executive who is the chief marketing officer at Netflix.
She has one of the most impressive Resume’s in the Marketing and Branding Industry, having lead the Marketing teams at Pepsi Co, Apple Music, Uber and Endeavour. The Connecticut native who is know to have strong connections in the political and Fashion Industry with Anna Wintour being named as a “friend” and even the Obamas, has not had life as easy as people would think.
Bozoma Arthur was born to Rev. Dr. Appianda Arthur and Aba Arthur (née Enim) in Middletown , Connecticut in the United States, and the family moved to Ghana when she was six months old. In her early childhood, her family also lived in Nairobi , Kenya and Washington, D.C.
After college, Saint John worked at the advertising agencies Arnold Worldwide and Spike Lee’s Spike DDB. She also worked at the fashion brand Ashley Stewart , where she was vice president of marketing.
Saint John joined PepsiCo as a senior marketing manager in 2005. She later led PepsiCo’s foray into music festival-based marketing as head of music and entertainment marketing. She remained with the company for almost a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats recruited Saint John based on her experience in music marketing. Saint John moved from New York to Los Angeles to lead marketing for the company.
Beats was purchased shortly thereafter by Apple , and Saint John became the head of global consumer marketing for iTunes and Apple Music , commuting between Los Angeles and Apple’s Cupertino headquarters several times a week.Journalists described Saint John’s presentation of the redesigned Apple Music onstage during the 2016 Apple Worldwide Developers Conference as her breakthrough moment, with a captivating “passion” and persona that captivated both local and online audiences. Biz Carson of Business Insider said that her appearance helped to emphasize Apple’s complete rebuild of its Apple Music software. BuzzFeed wrote that she was the “coolest” person to ever take the stage at an Apple keynote.
On June 6, 2017, Saint John became chief brand officer at Uber
In June 2018, Saint John left Uber to join Endeavor as chief marketing officer. She said of her choice to leave: “When I got to Uber I was honest in my desire to go and change essentially what I thought was a challenging environment, especially for women and for people of colour… What I discovered was a lot of people who had a desire to do better, honestly, but couldn’t get out of their own way… At some point it became too overwhelming for me… It became a good lesson for all of us: You don’t need to be the savior, you can save yourself too.” While at Endeavor, Saint John helped lead a “crisis” branding project for Papa John’s Pizza after the company’s founder, John Schnatter, used racist language in a conference call.
Netflix named Bozoma Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020.[25] She is the first Black C-level executive at Netflix. Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020.
#Who is Bozoma Saint John and her Triumph over Adversity
#Who is Bozoma Saint John and her Triumph over Adversity
#Who is Bozoma Saint John and her Triumph over Adversity
#Who is Bozoma Saint John and her Triumph over Adversity
