Red Stripe Raises the Bar: GenXS Carnival Announces Historic Partnership with RUM STRIPE

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GenXS Carnival, Jamaica’s leading Ultra-Premium Band, is excited to unveil a groundbreaking partnership with Red Stripe, the official beer of Jamaica. In a historic move, the company’s newest innovation, RUM STRIPE™ will be the presenting partner for GenXS Carnival during the 2023-2024 Carnival season in Jamaica.

Red Stripe Raises the Bar: GenXS Carnival Announces Historic Partnership with RUM STRIPE

GenXS Band Launch
Wendamyre Reveal

This collaboration brings the formidable strength of Red Stripe’s brand portfolio to enhance the overall carnival experience. RUM STRIPE™ will take the spotlight as the featured brand, supported by Red Stripe Flavours, Johnnie Walker™, Smirnoff™, and complemented by other premium selections, including Casamigos™, Ciroc™, D&G Rum™, and Bailey’s™ Irish Cream. Red Stripe’s decision to become the presenting partner signifies an industry first for them in Jamaica, setting a new standard in carnival sponsorships.

Ajene Green, GenXS Director, expressed his enthusiasm, stating,

“Our mission is to continue to elevate the carnival experience in Jamaica. We’ve been highly selective in choosing our partners, and a brand as iconic as Red Stripe seamlessly aligns with our vision. This partnership allows us to execute in a way that gives our patrons the best, ultimately delivering an even more exceptional product and Carnival revelry. We’re particularly thrilled about the inclusion of RUM STRIPE™, a premium rum-based mixed drink on the road, alongside other premium selections including Johnnie Walker™, and Casamigos™ Tequila. This partnership marks a significant turning point for us, and we are excited to get started.”

Kibwe McGann, GenXS Director, added,

“Having Red Stripe partner with us at this level, only in our second year, is a testament to the remarkable journey we’ve embarked upon. Our commitment to providing the ultimate Carnival experience has received recognition, and we are pleased to have earned Red Stripe’s trust in our brand. This partnership signals that we are on the right path and have genuinely established ourselves as THE band to play mas with in Jamaica.”

GenXS Band Launch

GenXS is renowned for its emphasis on masquerader experiences, premium costume design, and grand presentations. This alliance is poised to redefine Carnival in Jamaica, setting new standards and elevating the bar for Carnival experiences.

In conclusion, Sean Wallace, Head of Commerce Red Stripe, noted,

“The alignment between Red Stripe and GenXS in our inaugural year was an exceptional partnership, showcasing strong brand synergy. We are excited to have RUM STRIPE™ as the presenting partner this year, and we look forward to hitting the road with our impressive portfolio of brands.”

GenXS: Unleash the Dragon

Upcoming Event: RUM STRIPE, GenXS Band Launch Event Details:

  • Date: November 18
  • Venue: The Ruins, UWI Mona

About GenXS Carnival: Established in 2022, GenXS is Jamaica’s premier Ultra-Premium Band, dedicated to delivering exceptional Carnival experiences and expanding its global presence. GenXS is comprised of an exceptional team of event conceptualizers, producers,

promoters, and entrepreneurs who have seen immense success with GenXS’s sister band in Miami. This experience and synergy are reflected in the band’s commitment to providing

high-quality Carnival experiences while maintaining a strong connection to the Jamaican and diaspora communities.

About Red Stripe: Red Stripe is one of Jamaica’s leading corporate entities employing just under 300 full-time employees, producing the world-famous Red Stripe beer, which was first brewed in Jamaica in 1928. Dubbed the Beer of Jamaica, Red Stripe has earned the

distinction of having 16 Monde Selection Awards for Quality, among numerous other awards. It is also brewed in the United Kingdom under license and is now available in over 25 markets around the world. Red Stripe is the flagship brand within an outstanding collection of beverage alcohol across spirits and beer. These brands include Rum Stripe™. Heineken™, Dragon™, Guinness™, Smirnoff™, Baileys™, Johnnie Walker™, Don Julio ™, Tanqueray™, Casamigos and Zacapa™. Red Stripe is the trading name of Desnoes and Geddes (D&G) Limited in which HEINEKEN holds the majority shares.

Founded by Eugene Desnoes and Thomas Geddes in 1918, D&G celebrated its 100th anniversary in 2018. For media inquiries, please contact: Kibwe McGann GenXS Sponsorship and Marketing Director Phone: 876.368.6904 Email: kibwemcgann@gmail.com

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