There are brand collaborations… and then there are moments.
Campari is dialing things all the way up with its latest interactive experience, “Campari Hotline with Valiant,” giving fans the rare opportunity to call in and ask the dancehall star anything and yes, even the spicy questions.
Campari Turns Up the Heat with “Campari Hotline” Featuring Valiant
When I sat down with Valiant to talk about the feature, his energy was exactly what you’d expect: calm, confident, and on what he describes as a “good, good vibe.” But beyond the music, the Hotline is about something more personal connection.
According to Valiant, this platform gives fans a chance to get closer to who he really is. Instead of only hearing him through speakers, supporters can literally pick up their phones and reach out ; whether they’re looking for advice, clarity, or just a real conversation.
And if you’re wondering how deep the questions might go? He’s ready.
To test him, I threw a few situations his way.
Scenario one: You’ve been dealing with someone for months, but they refuse to put a title on the relationship. Do you stay or walk away?
Valiant’s answer? Stay!
In his view, not everyone moves at the same pace. Sometimes a person is trying to make sure everything is balanced before making things official. The title may already exist emotionally, but they’re just not ready to say it out loud. Pressuring a partner, he suggests, can disrupt what might already be developing naturally.
Then we shifted gears.
Scenario two: Your ex moves on quickly while you’re still hurting. How do you stop checking their page and actually move on?
His response was refreshingly blunt … redirect your energy.
Not necessarily into another serious relationship, but into something. Whether it’s spending time with someone new, diving into work, or pouring yourself into a passion project, healing doesn’t happen in isolation. When you’ve invested energy into a relationship that ends, that energy has to go somewhere else. Sitting still and scrolling won’t fix it.
“You have to find something,” he emphasized.
And that’s exactly what makes the Campari Hotline concept so interesting. It’s not just a marketing feature, it’s an experience. It blends culture, conversation, and connection in a way that feels authentic to both the brand and the artist.
If Valiant’s vibe during our interview is any indication, fans can expect honesty, humour, and unfiltered takes when they dial in.
One thing is clear: this Hotline won’t be boring.
Stay tuned! Things are about to get spicy.
Visit the @camparicaribbean and @valiant_music pages on Social Media to keep up with the exciting collaboration.
