“Just an old-fashioned girl with an old-fashioned mind” – but always iconoclastic in her own way. The Spring / Summer 2022 Bridal collection features classic Wiederhoeft silhouettes and ideas but reimagined in endless contexts. Unapologetically Romantic, the collection speaks to celebrants who embrace the classics while sidestepping tradition.
Launched in 2019 via an overdrawn story ballet, Wiederhoeft is a design house obsessed with theatre, dance, and the magic of live performance. Buffoonery! Bamboozlement! Mockery! These are the virtues and muses of the Wiederhoeft dreamscape…
Jackson Wiederhoeft is a graduate of Parsons School of Design, where he won “Women’s Designer of the Year” in 2016 for his thesis collection, “The Dollies.” Pieces from this collection went on to be featured in publications like CR, V, and Vogue Hommes, worn by the likes of Rihanna, Aquaria, and Lil’ Kim.
From there he went on to design for Thom Browne for three years, where his work focused on the women’s runway collections. These years provided an opportunity to hone his craft, gaining a complete understanding of the design and execution of couture-level garments. Jackson presented Wiederhoeft’s first collection, “Spooky Couture,” in October 2019, with a fashion-show-meets-ballet dance performance. The second show, “The Music Box,” was the first on-calendar presentation, which featured models wearing faerie wings and tutu skirts placed around a ballet performance, set at Spring Studios.
Before pursuing a fashion career full time, he also studied costume design, which included an apprenticeship at Houston’s Alley Theatre, and working for Broadway designers like Gregg Barnes and Susan Hilferty. Within his own work, every look comes along with its own character, each unique in this faerie tale-esque, overdrawn universe. The collections and shows are not only an opportunity to bring his own brand of buffoonery to life but a chance to celebrate fashion within the context of live performance.
The Best of NYFW BRIDAL: WIEDERHOEFT SS22
The Wiederhoeft bride is not your typical one. Designer Jackson Wiederhoeft makes clothes for “an old-fashion girl with an old-fashioned mind, but always iconoclastic in her own way.” Classically romantic, Spring 2022 speaks to celebrants who don’t reject tradition entirely but are looking to tie the knot in their own unique approach.
Familiar brand silhouettes and ideas take new form in the designer’s debut fantasy Bridal collection: billowing shapes made of tulle, exaggerated sleeves, and rhinestone embellishments on delicate lace to compliment the one-of-a-kind newlywed looking to make a statement on her special day.
PHOTOGRAPHY … Forged in the North
VIDEO … Forged in the North
MAKEUP … Raisa Flowers with product provided by MAC Cosmetics
HAIR … Sean Bennett
NAILS … Ada Yeung
FLORALS … Cory Stieg
MODELS … Umi Akiyoshi, Symone Lu, Danielle Mareka, Madison Weinhoffer
MOVEMENT … Austin Goodwin
DESIGN TEAM … Hana Holquist
CHIEF LIGHTING … Saif Al-Sobaihi
GRIP … Brandon Satterfield
#The Best of NYFW BRIDAL: WIEDERHOEFT SS22
#The Best of NYFW BRIDAL: WIEDERHOEFT SS22
#The Best of NYFW BRIDAL: WIEDERHOEFT SS22
