Mandela Park in Half-Way Tree became a lively meeting place for music, familiar faces and holiday anticipation on Friday, October 30, as the RumPari Holiday Bonus Launch Lights Up Mandela Park with an evening event introducing the brand’s seasonal promotion.
RumPari Holiday Bonus Launch Lights Up Mandela Park
The launch brought together members of the public, content creators and representatives from J. Wray & Nephew Limited and Campari. Its central message was clear: the holiday season would bring a chance for consumers to win a share of $30 million in cash and prizes.
Among the headline rewards are a year’s worth of rent or mortgage payments, major cash prizes, a holiday grocery shopping spree and one of two brand-new 2026 BMW 2 Series vehicles. The cars were on display at the park, giving guests an up-close look at two of the promotion’s biggest prizes.
Music set the pace for the night
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
=> SaNdRo D750 <=2 0 1 8
Dancehall artiste Stalk Ashley headlined the entertainment, bringing an energetic performance that had the crowd singing along. DJ and hype man Junior “Shukkle Bus” McGregor kept the atmosphere moving, building anticipation between performances and activities.
The RumPari Holiday Bonus Launch also offered guests an early taste of the rewards. Approximately $1 million in cash and prizes was given away throughout the night, including supermarket and JPS vouchers, branded merchandise and cash prizes.
Among the winners, Josiah Hutchinson took home a supermarket voucher valued at $10,000, while Kadeem O’Sullivan won $22,000 through the money-machine challenge. Sheldon Byfield also walked away with a cash prize, winning $24,500. Tarrik Harris won a RumPari flask in the spin-the-wheel competition, while another guest, Gary Powell, secured a JPS voucher.
Familiar faces and holiday style
The launch attracted guests from across Jamaica’s business, entertainment and creative communities. Campari Brand Manager Jerome Walters was among the representatives on the ground, while J. Wray & Nephew’s team was out in strong numbers.
Marketing Director Nadia Kiffin Green, Communications Manager Dominic Bell, Channel and Customer Marketing Manager Mark Telfer, and General Manager Cecil Smith Jr. were among those in attendance. Appleton Estate Brand Manager Kerry Ann Bryan made a statement in a coordinated brown look, while guests brought their own festive style to the park.
Content creators Bad Sekki, Guava and One Supreme also joined the event. Bad Sekki drew attention from fans when he arrived, while One Supreme posed for photos. Friends, colleagues and couples moved through the park, taking in the performances, prize activities and display vehicles.
For guests, the RumPari Holiday Bonus Launch offered a mix of entertainment and interaction: there were photo moments, chances to take part in the money-machine and spin-the-wheel activities, and plenty of conversation across the event space.
A festive launch with a bigger promise
The RumPari Holiday Bonus Launch gave the promotion a public-facing start, pairing live entertainment with immediate prize giveaways and a larger seasonal prize pool. That combination helped turn the launch into more than a product announcement: it became an evening built around the possibility of a holiday windfall.
With rent or mortgage payments, grocery shopping, cash prizes and two BMWs among the rewards, the promotion places everyday needs and big-ticket prizes side by side. The opening-night giveaways added a tangible preview of the campaign’s promise, while Stalk Ashley’s performance and the gathering of familiar faces gave the event its celebratory tone.
The RumPari Holiday Bonus Launch Lights Up Mandela Park as the holiday season approaches, bringing music, prizes and a crowd ready to see what the promotion might deliver next. For the guests who left with a voucher or cash prize, the rewards began on launch night.
The takeaway: The RumPari Holiday Bonus Launch brought the holiday promotion to life through live music, guest appearances and giveaways, with a $30 million prize pool at the centre of the season’s excitement.
For more Caribbean entertainment and culture features, visit Haute People.
