The recent launch of the Appleton Estate Jamaica Rum Festival was a night of pure elegance, setting the stage for what promises to be an unforgettable summer celebration. Held amidst the historical backdrop of The Ruins at the University of the West Indies (UWI) Mona campus in Kingston, Jamaica, the event offered a taste of the refined indulgence awaiting festivalgoers.
Appleton Estate Jamaica Rum Festival Announces Epic Partnership with Reggae Sumfest
The evening wasn’t just about sipping on exquisite rum (although there was plenty of that too!). A momentous announcement stole the show: a three-year partnership between the Appleton Estate Jamaica Rum Festival and the legendary Reggae Sumfest. This powerful collaboration marks a significant step forward for both events, creating an unparalleled opportunity to showcase Jamaica’s rich rum and vibrant entertainment scene on a global scale.
Imagine this: the unparalleled quality of the Appleton Estate Jamaica Rum Festival, renowned for its celebration of rum, food, and music, seamlessly intertwined with the electrifying energy of Reggae Sumfest, a festival that has been synonymous with reggae music royalty for decades. This powerhouse partnership promises an unmatched experience, leveraging the strengths of both events to deliver superior execution, exceptional entertainment value, and a product that will resonate deeply with both Jamaican locals and international visitors.
Renowned media personality, Debbie Bisson, taking a break during the Appleton Estate Jamaica Rum Festival launch at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Stefano Furini, Marketing Director of J Wray & Nephew Limited at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Jo Bogdanovich, Owner and Chief Executive Officer of DownSound Entertainment at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Candiese Leveridge, Media and Public Relations Manager, J. Wray & Nephew Limited; Dominic Bell, Communications Manager and Shanice Mitchell, Brand Activator at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Recording Artist, Ras-I performing on stage at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Mark Telfer, Brand Manager, J. Wray & Nephew Ltd. and recording artist, Ras-I at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
(From left) Friends, Avery Campbell, Maria Hetey and Tanuja Mahtani sharing a moment at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Patrons, Simone Michelle (left) and Jessica Gordon-Martin at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Recording artist Zhayna France at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Floyd Green, Minister of Agriculture, Fisheries and Mining and Delano Seiveright, Senior Strategist in the Ministry of Tourism at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Joel Laing (left) and Maria Hetey sharing a moment of laughter at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Shantelle Myrie, Customer Service Representative at J Wray and Nephew could not miss the launch of the Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Thoron Mathie, Customer Service Manager at J Wray & Nephew at the launch of the Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Sia Thompson, Sagicor Life/ Financial Advisor turned up at the launch of the Appleton Estate’s Jamaica Rum Festival event held at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Patrons, Marcelle Smith and Sharmon Hinds-Smith at the launch of the Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
(From left) Stefano Furini, Marketing Director of J Wray & Nephew Limited; Edmund Bartlett, Minister of Tourism and Jo Bogdanovich at the launch of Appleton Estate’s Jamaica Rum Festival event at The Ruins, University of the West Indies, Mona on Wednesday (March 27).
Mark your calendars for July 18th! The Appleton Estate Jamaica Rum Festival kicks off the festivities, taking place at the Catherine Hall Sports Complex the Thursday before Reggae Sumfest’s two main nights. This strategic timing ensures a seamless transition into the heart-pounding rhythms and electrifying atmosphere of Reggae Sumfest.
The launch event itself was just a glimpse of the magic to come. Here are a few highlights that piqued everyone’s interest:
An ambience of sophisticated indulgence: The Ruins provided a stunning backdrop, perfectly complementing the refined atmosphere of the Appleton Estate brand. Guests were treated to an evening of exquisite rum tastings, setting the tone for the high-quality experience that awaits at the festival itself.
A celebration of Jamaican culture: From the music to the overall vibe, the launch embodied the essence of Jamaica. This focus on cultural appreciation is sure to be a central theme throughout the festival, offering visitors a chance to immerse themselves in the island’s unique spirit.
A glimpse into the future: The announcement of the Reggae Sumfest partnership sent ripples of excitement through the crowd. The sheer potential of this collaboration promises a summer unlike any other, solidifying Jamaica’s position as a global destination for rum, music, and unforgettable experiences.
The Appleton Estate Jamaica Rum Festival, in collaboration with Reggae Sumfest, is poised to be a landmark event. Get ready to raise a glass of rum, sway to the rhythm of reggae, and celebrate the magic of Jamaica this summer!
