As Jamaica’s lifestyle and entertainment scene continues to evolve, few experiences have managed to capture the spirit of modern Caribbean celebration quite like Vacae Weekend. For its highly anticipated 2026 staging, the event enters an exciting new era with Campari, the iconic Italian-born spirit, stepping in as the lead partner, bringing a bold international flair to one of the island’s most stylish party destinations.
Campari Leads the Next Chapter of Vacae Weekend 2026
Set to unfold from April 3–6, 2026 at Plantation Cove in Ocho Rios, Campari Vacae Weekend 2026 is poised to deliver a high-energy, culturally immersive experience that blends music, fashion, and premium nightlife into one unforgettable escape. Over the years, Vacae Weekend has grown into a staple on Jamaica’s entertainment calendar, attracting a vibrant mix of tastemakers, young professionals, influencers, and members of the diaspora who travel to the island seeking the perfect fusion of celebration and lifestyle.
Grange, Minister of Culture, Gender, Entertainment and Sport; Daniel Caron, Managing
Director, J Wray and Nephew and Jerome Walters, Brand Manager, Campari joined
together for a powerful photograph during the Campari Vacae Weekend launch event.
What sets Vacae Weekend apart is its ability to curate moments rather than simply host events. Each experience is carefully designed to reflect the pulse of contemporary Caribbean culture, where music, style, and social energy intersect. With Campari at the helm for 2026, the festival’s identity is expected to expand even further, introducing elevated cocktail experiences, immersive brand activations, and a refined aesthetic that aligns perfectly with the brand’s global reputation for bold sophistication.
made her presence felt at the Campari sponsored launch event.
This year’s staging will feature an expanded lineup of experiences across multiple themed events, showcasing dynamic musical performances from regional and international talent while highlighting the creativity that defines Jamaica’s nightlife culture. Patrons can expect thoughtfully designed environments that encourage connection, expression, and celebration, all set against the scenic coastal backdrop of Ocho Rios.
Beyond the parties, Vacae Weekend has evolved into something larger: a cultural lifestyle movement that reflects the confidence and creativity of a new Caribbean generation. It represents a space where fashion-forward guests, cultural enthusiasts, and music lovers come together to celebrate freedom, individuality, and the unmistakable energy of the island.
With Campari leading the charge, Vacae Weekend 2026 is shaping up to be more than just a party series; it’s an elevated celebration of Caribbean lifestyle, bold experiences, and unforgettable moments.
