Campari Red Passion has been announced as the title partner for BZR WKND Jamaica 2026, a four-day entertainment experience bringing Cardi B, Keyshia Cole, Spice and other major performers to Kingston during National Heroes Weekend.
Scheduled for October 16–19, BZR WKND will combine international performances, Jamaican entertainment, nightlife and brand experiences across four events. The weekend’s main attraction will be Cardi B and Friends at the National Stadium on Sunday, October 18.
Campari Headlines BZR WKND Jamaica 2026
As title partner, Campari plans to bring its signature Red Passion energy to the heart of the weekend through immersive experiences designed to connect with patrons throughout the festivities.
“Campari is about passion, confidence, connection and creating moments that people remember, and BZR Weekend embodies that spirit,”
said Dominic Bell, Communications Manager at Campari.
According to Bell, the partnership will extend beyond conventional event branding. Campari intends to create memorable moments that allow patrons to experience the brand while enjoying the music, entertainment and atmosphere surrounding BZR WKND.
Magnum and Courvoisier will also participate as associate sponsors.
Cardi B and Keyshia Cole take over Kingston
The weekend’s marquee event will feature Grammy Award-winning rapper Cardi B and Grammy-nominated R&B singer Keyshia Cole at the National Stadium.
The concert is expected to be one of Jamaica’s biggest entertainment events of 2026, combining hip-hop, R&B and dancehall on one major stage.
Queen of Dancehall Spice will host the show, adding a distinctly Jamaican presence to the international production. Additional appearances and performances are expected, with organisers keeping some of the weekend’s surprises under wraps.
Four days of entertainment in Jamaica
BZR WKND Jamaica 2026 will begin on Friday, October 16, with Yaad Ting, the official welcome event designed to set the tone for the Heroes Weekend celebrations.
On Saturday, October 17, the festivities will move seaside for the Tidal Rave Beach Party.
The main event, Cardi B and Friends, will take over the National Stadium on Sunday, October 18, with Cardi B and Keyshia Cole leading the international showcase.
The weekend will conclude on Monday, October 19, with Riddim: WYFL Edition, closing four consecutive days of entertainment in Kingston.
A major cultural moment for Jamaica
The partnership gives Campari an opportunity to connect with consumers across several experiences while supporting an event that brings international and Jamaican talent together.
“This is an opportunity to be part of a defining cultural moment,” Bell said. “BZR Weekend will bring together international stars, Jamaican talent, music lovers of all backgrounds and an audience that knows how to celebrate.”
With Campari leading as title partner and Magnum and Courvoisier supporting the event, BZR WKND Jamaica 2026 is positioned to become one of the most talked-about entertainment experiences on the island’s calendar.
The combination of global performers, Jamaican culture and four days of events is expected to attract local patrons, members of the diaspora and international music fans to Kingston for National Heroes Weekend.
