INFORMA MARKETS FASHION FOR CHANGE LAUNCHES SHOPPING GUIDE

As consumers push for progress in the fashion industry, retailers can do their part by diversifying their curations. Informa Markets Fashion proposes its solution through Informa Markets Fashion for Change (IMFC), an ongoing corporate initiative launched in 2020 whose mission is to foster allyship, inclusion, and equality within the fashion community through programs that support, nurture, and elevate minority-owned brands.

The latest venture, the IMFC Shopping Guide, was produced in partnership with Kristen Turner, founder and creative director of Mae Jones Magazine. It provides retailers and the industry with the tools to diversify their in-stock inventory, and introduces them to new fashion and design perspectives with emerging and established must-know minority-owned, woman-owned, and LGBTQ+-owned brands.

INFORMA MARKETS FASHION FOR CHANGE LAUNCHES SHOPPING GUIDE

“Launching and investing in initiatives that support diversity and inclusion is not only core to our company values, it is also deeply beneficial to the entire fashion industry. We recognize the responsibility we have, as the largest connector of the industry, to elevate and better support design talent with the greater purpose of true representation within the fashion community,” said Kelly Helfman, commercial president at Informa Markets Fashion. “Initiatives like the IMFC program will allow us to more consistently bring awareness to and support emerging design talent, Black-owned brands, LGBTQ+-owned brands, minority-owned brands, and women-owned brands – it’s one step forward in our mission to usher forward bigger change.”

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Click here to download the Informa Markets for Change Shopping Guide >